Privacy Policy

1. Information We Collect

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our educational consultancy services
• To evaluate your academic profile and match you with suitable universities and programs
• To communicate with you about your application progress, updates, and promotional materials
• To process and manage your applications to educational institutions
• To respond to your enquiries and provide customer support
• To send newsletters and marketing communications (with your consent)
• To analyse website usage and improve our user experience (with your consent)
• To detect, prevent, and address technical issues and security threats
• To comply with legal obligations

3. Cookies & Tracking Technologies

Our website uses cookies and similar browser storage technologies to enhance your experience, remember your preferences, and — with your consent — analyse site traffic. We use a cookie consent banner to obtain your permission before activating any non-essential tracking. For a comprehensive list of the cookies we use, their purposes, and how to manage them, please visit our Cookie Policy.

4. Third-Party Services

We use the following third-party services that may process your data:

• Google Analytics — Website traffic analysis. Only activated with your cookie consent. Data may be transferred to Google servers in the United States. See Google's Privacy Policy.
• Sentry — Error monitoring and performance tracking to ensure website reliability. Operates under legitimate interest. See Sentry's Privacy Policy.
• PocketBase — Our backend data platform used for storing user records, application data, and custom analytics. Data is stored on our own infrastructure.

5. Data Sharing & Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• With educational institutions — When you apply to universities through our platform, we share the application information you provide with those institutions.
• With service providers — We may share data with trusted third-party service providers who assist us in operating our website and delivering our services, subject to confidentiality obligations.
• For legal requirements — We may disclose your information if required by law, regulation, legal process, or governmental request.
• Business transfers — In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Student and application records are typically retained for a minimum of 3 years after the completion of services. Analytics data is retained in an anonymised or pseudonymised form. You may request deletion of your data at any time by contacting us.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access — Request a copy of the personal information we hold about you.
• Correction — Request that we correct any inaccurate or incomplete personal information.
• Deletion — Request that we delete your personal information, subject to certain legal exceptions.
• Opt-out — Withdraw consent for analytics tracking at any time via the cookie consent banner, or unsubscribe from marketing emails using the link in any email.
• Data portability — Request a copy of your data in a structured, commonly used format.
• Restriction — Request that we restrict the processing of your personal information in certain circumstances.

To exercise any of these rights, please contact us at privacy@studyroute.ai. We will respond to your request within 30 days.

8. International Data Transfers

As an international education consultancy, your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer data internationally, we take appropriate safeguards to ensure your information remains protected in accordance with this Privacy Policy. By using our services, you acknowledge that your data may be processed in countries where we or our service providers operate.

9. Children's Privacy

Our services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without parental consent, we will take steps to delete that information. If you believe that we may have collected information from a child under 16, please contact us immediately.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit (HTTPS), access controls, regular security assessments, and content security policies. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post any changes on this page with an updated "Last updated" date. We encourage you to review this policy periodically. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: